New Delhi: “Even if you are a conscious citizen of the country and are throwing plastic waste into the dustbin, this may still not be enough to make India free from plastic waste. Do you know why? From bins, plastic waste reaches our landfills and continues to stay on the planet for another 1000 years. Thereby harming our soil, air and water bodies severally,” says singer Sonu Nigam as he appealed citizens to do more towards the cause of Swachh India through a video message that has been released by the centre recently.
Sonu Nigam adds,
The only way to deal with plastic waste is to attack it in four ways by making sure you are refusing, reducing, reusing or recycling the plastic waste.
Watch Sonu Nigam’s Swachh Message On Plastic Waste
अब करें प्लास्टिक पर चौ तरफ़ा वार
REFUSE. REDUSE. REUSE. RECYCLE.
— Swachh Bharat Urban (@SwachhBharatGov) January 14, 2019
This is not the first time, the singer has come forward and lent his support towards the cause of Swachh Bharat Mission. Last year, during Rashtriya Swachhata Diwas on October 2, the singer joined NDTV’s 12-Hour televised Cleanathon held in Mumbai and said,
Today, where India is when it comes to its cleanliness quotient it is because of the swachhta initiatives taken by the government, different organisations and campaigns like Banega Swachh India. But, I do feel the problem lies in our education and awareness system as still 99 per cent of the Indians don’t know how to use a commode or a toilet properly and that is the reason behind unclean public toilets. Swachhta starts with these little things, if people are made aware about it more, I am certain, our country will become clean.
Watch Sonu Nigam’s Message On Banega Swachh India Cleanathon
This short video by the popular singer is a part of centre’s Swachh Survekshan 2019 campaign that kick-started on January 4. The fourth edition of Swachh Survekshan will assess 4,237 towns and cities and 62 Cantonment Boards on their swachh quotient and will cover around 40 crore people. Major changes have been done this year like the weightage for overall assessment is 5,000 as opposed to 4,000. Moreover, this year, a new section of ‘certification’ has been added that holds 25% weightage.
NDTV – Dettol Banega Swachh India campaign lends support to the Government of India’s Swachh Bharat Mission (SBM). Helmed by Campaign Ambassador Amitabh Bachchan, the campaign aims to spread awareness about hygiene and sanitation, the importance of building toilets and making India open defecation free (ODF) by October 2019, a target set by Prime Minister Narendra Modi, when he launched Swachh Bharat Abhiyan in 2014. Over the years, the campaign has widened its scope to cover issues like air pollution, waste management, plastic ban, manual scavenging and menstrual hygiene. The campaign has also focused extensively on marine pollution, clean Ganga Project and rejuvenation of Yamuna, two of India’s major river bodies.