New Delhi: “Everything you use and throw, think of where it is coming from and where it’s going to go. Every time, I see the waste we create dumped in our fields, forests, rivers, oceans, being burnt and polluting our air, I think to myself – how incredibly stupid we are. We do the math to reach the Moon and Mars, but we never did the math to determine how much WASTE all that packaging we were consuming would create!!! Where did we think it was going to go?,” actor and UN Environment Goodwill Ambassador Dia Mirza today took to social media to make people realise the grim reality of waste pollution our society is currently facing.
Urging people to rethink their actions and help beat plastic pollution by demanding Extended producers responsibility (EPR), a policy approach under which producers have the responsibility for the treatment or disposal of post-consumer products effectively, the actor further added,
The waste is now in our food chain, in our air, in our blood stream… Want to do something about it? Demand that all companies implement Extended Producer Responsibility – EPR, refuse all unnecessary packaging, say NO to single-use plastics, implement waste segregation and recycling systems at home and the workplace! #BeatPlasticPollution #SolveDifferent
View Dia Mirza’ Post On Why We Need To Manage Our Waste
Dia Mirza posted her appeal along with a video that highlighted the grim statistics of waste pollution. The video by World Economic Forum stressed on the fact that if the current waste trend continues than the world’s landfills will have around 12 billion tonnes of plastic waste and the oceans will have more plastic than fishes by 2050.
This is not the first time the actor has asked producers to do their bit for the betterment of the environment. Last year, when Mumbai’s famous beach spot Marine Drive turned into a garbage dump, thanks to hide tides spilling tonnes of waste and plastic trash, the actor said,
Implementation of ‘Extended Producers Responsibility’ – EPR is the need of the hour. Every piece of plastic packaging is by law the producers’ (companies that package all our food and beverage in plastics) responsibility. It’s time companies do their bit. #BeatPlasticPollution.
Implementation of ‘Extended Producers Responsibility’ – EPR is the need of the hour. Every piece of plastic packaging is by law the producers (companies that package all our food and beverage in plastics) responsibility. It’s time companies did their bit. #BeatPlasticPollution https://t.co/Y1uIFsdV22
— Dia Mirza (@deespeak) July 15, 2018
Some of the major corporate giants such as Coca-Cola, Starbucks, McDonalds, Walmart India, to name a few, have already taken a lead and have stopped the use of single-use plastic items such as spoons, forks, cups, plates, glasses, bowls, and containers, disposable thermocol items and have pledged to use eco-friendly alternatives to single-use plastic items.
NDTV – Dettol Banega Swachh India campaign lends support to the Government of India’s Swachh Bharat Mission (SBM). Helmed by Campaign Ambassador Amitabh Bachchan, the campaign aims to spread awareness about hygiene and sanitation, the importance of building toilets and making India open defecation free (ODF) by October 2019, a target set by Prime Minister Narendra Modi, when he launched Swachh Bharat Abhiyan in 2014. Over the years, the campaign has widened its scope to cover issues like air pollution, waste management, plastic ban, manual scavenging and menstrual hygiene. The campaign has also focused extensively on marine pollution, clean Ganga Project and rejuvenation of Yamuna, two of India’s major river bodies.