NDTV-Dettol Banega Swasth Swachh India NDTV-Dettol Banega Swasth Swachh India
  • Home/
  • News/
  • RRR – India’s Cleanest City Indore’s New Home For Old And Unused Goods


RRR – India’s Cleanest City Indore’s New Home For Old And Unused Goods

Indore has opened the doors of the first RRR centre to promote the concept of 3Rs – Reduce, Reuse, Recycle and use the items collected to help the needy people in the city

RRR - India's Cleanest City Indore's New Home For Old And Unused Goods
The aim of Indore's RRR centre is to encourage the 3Rs – Reduce, Reuse, Recycle

New Delhi: It is not the ‘RRR’ that is basking in the Oscar glory and making the world go ‘Nattu Nattu’. This RRR stands for ‘Reduce, Reuse and Recycle’, a new centre that has opened in Indore, that has won the title of ‘India’s Cleanest City’ six times. The city’s first RRR centre aims to encourage the practice of following 3Rs and also, help people in need. On Wednesday (May 17), Pushyamitra Bhargava, mayor of Indore inaugurated the Centre located at Rajkumar Bridge and directed the officers to ensure smooth operation.

Also Read: What Indore, The Cleanest City Of India, Did Right And How Other Cities Can Go Zero Waste Too?

Sharing the news on social media, Mr Bhargava wrote, “Indore, the city of Mother Ahilya, has always been at the forefront of doing charity. We have now taken the initiative to perform this work (charity), more effectively with the help of RRR centre. With the mantra of Reduce, Reuse and Recycle at the RRR centre, reusable items can be brought to use. These items will be made available to the needy people.”

Sharing pictures from the inauguration, Mr Bhargava encouraged the citizens of Indore to join the campaign and make an important contribution in keeping Indore clean.

Mayor Pushyamitra Bhargava said citizens can donate old clothes, toys, shoes, furniture, books, and glasses among other items at the centre. These materials will be made usable and provided to the needy, as reported by the news agency PTI.

Also Read: Say No To Plastic: ATM-Like Machines For Cloth Bags Installed In Madhya Pradesh’s Indore

“A large number of old books and textbooks are being deposited in the RRR centre. We are thinking of opening libraries in slums and keeping these books there,” said Indore Municipal Corporation Commissioner Harshika Singh, as reported by PTI.

Launched under the Mission LiFE programme, IMC has decided to set-up one RRR centre in each of the 19 zonal offices in the first phase. In the second phase, one centre each will be set up in all 85 wards in the city.

Mission LiFE is an India-led global mass movement to nudge individual and community action to protect and preserve the environment.

To create awareness about the establishment of RRR centre, Indore Municipal Corporation has roped in its brand ambassadors to give out the message. In a video posted on social media, Swachh Indore brand ambassador Dr. Punit Kumar Dwivedi explained what is RRR centre and how it will help in ensuring cleanliness in the city.

Here are inside pictures of Indore’s first RRR Center

Also Read: Best Out Of Waste: Indore Artist Makes Art Out Of Trash, Urges People To Reduce, Reuse And Recycle

NDTV – Dettol have been working towards a clean and healthy India since 2014 via the Banega Swachh India initiative, which is helmed by Campaign Ambassador Amitabh Bachchan. The campaign aims to highlight the inter-dependency of humans and the environment, and of humans on one another with the focus on One Health, One Planet, One Future – Leaving No One Behind. It stresses on the need to take care of, and consider, everyone’s health in India – especially vulnerable communities – the LGBTQ populationindigenous people, India’s different tribes, ethnic and linguistic minorities, people with disabilities, migrants, geographically remote populations, gender and sexual minorities. In wake of the current COVID-19 pandemic, the need for WASH (WaterSanitation and Hygiene) is reaffirmed as handwashing is one of the ways to prevent Coronavirus infection and other diseases. The campaign will continue to raise awareness on the same along with focussing on the importance of nutrition and healthcare for women and children, fight malnutrition, mental wellbeing, self care, science and health, adolescent health & gender awareness. Along with the health of people, the campaign has realised the need to also take care of the health of the eco-system. Our environment is fragile due to human activity, which is not only over-exploiting available resources, but also generating immense pollution as a result of using and extracting those resources. The imbalance has also led to immense biodiversity loss that has caused one of the biggest threats to human survival – climate change. It has now been described as a “code red for humanity.” The campaign will continue to cover issues like air pollutionwaste managementplastic banmanual scavenging and sanitation workers and menstrual hygiene. Banega Swasth India will also be taking forward the dream of Swasth Bharat, the campaign feels that only a Swachh or clean India where toilets are used and open defecation free (ODF) status achieved as part of the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi in 2014, can eradicate diseases like diarrhoea and the country can become a Swasth or healthy India.

This website follows the DNPA Code of Ethics

© Copyright NDTV Convergence Limited 2024. All rights reserved.