NDTV-Dettol Banega Swasth Swachh India NDTV-Dettol Banega Swasth Swachh India
  • Home/
  • News/
  • Small Farmers’ Agri-Business Consortium Launches Millets Marketing Campaign


Small Farmers’ Agri-Business Consortium Launches Millets Marketing Campaign

Campaign “Millets Giveaway” motivates the general public to buy millets directly from Farmer Producer Organisations (FPOs)

Small Farmers' Agri-Business Consortium Launches Millets Marketing Campaign
The year 2023 has been designated as the 'International Year of Millets'

New Delhi: The government promoted Small Farmers’ Agri-Business Consortium (SFAC) on Sunday (March 5) announced a special marketing campaign “Millets Giveaway” to promote buying of millets directly from Farmer Producer Organisations (FPOs). SFAC Managing Director Maninder Kaur Dwivedi said citizens are being encouraged to buy directly from FPOs selling millets via Open Market Digital Commerce’s (ONDC) My Store, a connected marketplace built in India for Indian sellers.

The campaign motivates the general public to buy directly from FPO farmers. The buyers get pure and authentic produce and with their purchase they support the livelihoods of the small & marginal farmers.

Moreover, buyers get to experience how easy it is to use the ONDC’s My Store platform and also motivates more people to adopt ‘Shree Ann’, she said in a statement. Sharing the success story of Hulsoor Mahila Kisan Millets Producer Company Ltd, Dwivedi said this FPO was founded on March 2, 2021 and is engaged in crop cultivation, horticulture, providing support and services to farmers.

Also Read: Tribal Woman’s Mission To Preserve Millets Praised By PM Modi

The FPO resulted in a long-term change in the lifestyle of the farmers of Karnataka’s Hulsoor block.

Before joining the FPO, farmers used to cultivate traditional varieties of various crops using conventional farming methods. It added millet to these farmers’ crop portfolios as a new crop.

The FPO recently established its own input shop, where members can purchase high-quality seeds, fertiliser, and other inputs at reduced prices.

The FPO also has a custom hiring centre where farmers can rent farm machinery.

As a result of demonstrated crop cultivation techniques and Good Agricultural Practices to FPO farmers, average crop productivity increased by 30-50 per cent, she added.

The year 2023 has been designated as the ‘International Year of Millets’ after a proposal for the same was brought forward by the Government of India and endorsed by members of FAO (Food and Agriculture Organisation) Governing Bodies, as well as by the 75th session of the UN General Assembly.

Also Read: Budget 2023: Government Aims To Establish A Global Hub For Millets, ‘Shree Anna’

(This story has not been edited by NDTV staff and is published from a syndicated feed.)

NDTV – Dettol have been working towards a clean and healthy India since 2014 via the Banega Swachh India initiative, which is helmed by Campaign Ambassador Amitabh Bachchan. The campaign aims to highlight the inter-dependency of humans and the environment, and of humans on one another with the focus on One Health, One Planet, One Future – Leaving No One Behind. It stresses on the need to take care of, and consider, everyone’s health in India – especially vulnerable communities – the LGBTQ populationindigenous people, India’s different tribes, ethnic and linguistic minorities, people with disabilities, migrants, geographically remote populations, gender and sexual minorities. In wake of the current COVID-19 pandemic, the need for WASH (WaterSanitation and Hygiene) is reaffirmed as handwashing is one of the ways to prevent Coronavirus infection and other diseases. The campaign will continue to raise awareness on the same along with focussing on the importance of nutrition and healthcare for women and children, fight malnutrition, mental wellbeing, self care, science and health, adolescent health & gender awareness. Along with the health of people, the campaign has realised the need to also take care of the health of the eco-system. Our environment is fragile due to human activity, which is not only over-exploiting available resources, but also generating immense pollution as a result of using and extracting those resources. The imbalance has also led to immense biodiversity loss that has caused one of the biggest threats to human survival – climate change. It has now been described as a “code red for humanity.” The campaign will continue to cover issues like air pollutionwaste managementplastic banmanual scavenging and sanitation workers and menstrual hygiene. Banega Swasth India will also be taking forward the dream of Swasth Bharat, the campaign feels that only a Swachh or clean India where toilets are used and open defecation free (ODF) status achieved as part of the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi in 2014, can eradicate diseases like diahorrea and the country can become a Swasth or healthy India.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This website follows the DNPA Code of Ethics

© Copyright NDTV Convergence Limited 2024. All rights reserved.