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Swachh India

Special Campaign 3.0: A Cleanliness Drive For Swachhata

The Special Campaign 3.0 is being touted as India’s largest campaign for institutionalising cleanliness and raising awareness about environment conservation. Under this campaign, nearly 1,787 Swachhata (cleanliness) drives were conducted by different departments in October

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Special Campaign 3.0: Here Is How The Cleanliness Drive Was Carried Out Across India
The Centre has earned Rs 500 crore by disposing of office scrap from office departments.

New Delhi: The Special Campaign 3.0 focusing on Swachhata (cleanliness) initiated by the Ministry of Health and Family Welfare on October 2, came to an end on October 31. This campaign was executed within the ministry’s headquarters and across its attached and subordinate offices, autonomous bodies, and Central Public Sector Enterprises (CPSEs) located in various regions of the country. The Special Campaign 3.0 is said to be India’s largest campaign for institutionalising cleanliness and raising awareness about environment conservation among the citizens.

Under this campaign, nearly 1,787 Swachhata (cleanliness) drives were conducted by different departments under the Ministry. The Centre earned Rs 500 crore by disposing of office scrap from departments, during the October 2-31 period. During the cleanliness campaigns conducted by the government from 2021 to 2023, Rs 1,100 crore revenue has been generated by disposing of office scrap, according to the official press release.

Also Read: ‘Swachh Bharat’ Is A Shared Responsibility: PM Narendra Modi Calls For Cleanliness Drive Ahead Of Gandhi Jayanti

Here are the glimpses of how various departments and institutes conducted the Special Campaign 3.0. to promote cleanliness and hygiene.

Swachh Abhiyan was carried out by several institutes, including All India Institute of Medical Sciences (AIIMS), in New Delhi, Andhra Pradesh and Bihar, Pasteur Institute of India in Tamil Nadu, Central Government Health Scheme (CGHS) in Uttar Pradesh, and Regional Institute of Medical Sciences (RIMS) in Manipur.

Sensitisation and awareness sessions about non-communicable diseases was conducted for the students of government schools in Delhi, by the National Vector Borne Disease Control Programme (NVBDCP).

Officials of National Vector Borne Disease Control Programme (NVBDCP) conducting the awareness programme.

Food Corporation of India In Mandmad carried out Swachhata Abhiyan in the office.

The Indo-Tibetan Border Police (ITBP) officials taking part in the Special campaign 3.0.

The Central Industrial Security Forcecarried out a cleanliness drive at Bandrabhan, West Bengal, under Special Campaign 3.0.

An awareness programme on Swachhata was organised by the Embassy of India In Kathmandu. Ambassador Naveen Srivastava also participated in the event.

Also Read: Indian Swachhata League Kicks Off With Over 4,000 City Teams Joining Cleanliness Crusade

The National Council of Science Museums (NCSM) also participated in the Special Campaign 3.0 focusing on Swachhata. The council also organised a ‘Waste-To-Art’ event as a part of the campaign.

 

The Central Institute of Higher Tibetan Studies (CIHTS), conducted a quiz contest on the topic of making India plastic-free. A cleaning drive was also conducted at the connecting road of the institue’s hostel and its premises.

The All India Institute of Medical Sciences, Mangalagiri in Andhra Pradesh distributed saplings to the occupants of Residential Quarters and also conducted a cleanliness drive.

Also Read: ‘Swachhata’ Has Become Priority Of Government: Union Minister Hardeep Singh Puri

NDTV – Dettol have been working towards a clean and healthy India since 2014 via the Banega Swachh India initiative, which is helmed by Campaign Ambassador Amitabh Bachchan. The campaign aims to highlight the inter-dependency of humans and the environment, and of humans on one another with the focus on One Health, One Planet, One Future – Leaving No One Behind. It stresses on the need to take care of, and consider, everyone’s health in India – especially vulnerable communities – theLGBTQ population,indigenous people, India’s different tribes, ethnic and linguistic minorities, people with disabilities, migrants, geographically remote populations, gender and sexual minorities. In wake of the currentCOVID-19 pandemic, the need for WASH (Water,SanitationandHygiene) is reaffirmed as handwashing is one of the ways to prevent Coronavirus infection and other diseases. The campaign will continue to raise awareness on the same along with focussing on the importance of nutrition and healthcare for women and children, fightmalnutrition, mental wellbeing, self care, science and health,adolescent health & gender awareness. Along with the health of people, the campaign has realised the need to also take care of the health of the eco-system. Our environment is fragile due to human activity, which is not only over-exploiting available resources, but also generating immense pollution as a result of using and extracting those resources. The imbalance has also led to immense biodiversity loss that has caused one of the biggest threats to human survival – climate change. It has now been described as a “code red for humanity.” The campaign will continue to cover issues likeair pollution,waste management,plastic ban,manual scavengingand sanitation workers andmenstrual hygiene. Banega Swasth India will also be taking forward the dream of Swasth Bharat, the campaign feels that only a Swachh or clean India wheretoiletsare used andopen defecation free (ODF)status achieved as part of the Swachh Bharat Abhiyan launched byPrime Minister Narendra Modiin 2014, can eradicate diseases like diahorrea and the country can become a Swasth or healthy India.

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