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Turn Kitchen Waste To Compost: Amitabh Bachchan’s New Swachh Message

Segregation of waste is turning out to be a huge problem for India. Lack of awareness on dry and wet waste has led to dumping of tons of waste in landfills, which in turn is becoming a health hazards for the citizens of India

Turn Kitchen Waste To Compost Amitabh Bachchhan’s New Swachh Message

Chandigarh: Union Ministry of Urban Development has launched its new publicity campaign under the Swachh Bharat Mission aimed at encouraging people to convert kitchen waste into compost for scientific processing of municipal solid. Named as ‘Compost Banao, Compost Apnao’, the campaign has superstar Amitabh Bachchan as its brand ambassador. Stating this here today, Joint Secretary of Urban Development Ministry Praveen Prakash said that scientific processing of solid waste in all urban areas was one of the key initiatives being carried out under Swachh Bharat Mission.

The Centre has been stepping up efforts to encourage conversion of biodegradable waste into compost, for use as fertilizer, and reduce the amount of waste going to landfill sites, he said.

The new campaign is an attempt to encourage citizens to contribute towards making their city clean.

Prakash said the ministry has adopted a multimedia approach for the campaign.

Also Read: Sachin Tendulkar Adopts Village, Focuses on Sanitation And Clean Water

To maximize the impact and reach of the messaging, the campaign comprises TV commercials, which would be aired through all leading TV channels and would be supported through print, digital cinema, radio and outdoor ad campaigns-posters, hoardings in public spaces across various cities, he said.

The campaign is produced by the ministry with the help of NFDC, he added.

The advertisement features Mr Bachchan reciting dialogues from some of his blockbuster movies while appealing to various target groups to set up decentralised composting facilities in their respective premises and using the same for converting kitchen waste into compost.

Mr Bachchan also appeals to nursery owners and horticulture agencies to pledge to use city compost in their gardens, farmhouses and public gardens.

The commercial ends with the tag line ‘Compost Banao, Compost Apnao’ by Bachchan, encouraging the citizens to adopt the practice of composting, Prakash said.

Also Read: This Is Asia’s ‘Cleanest Village’ And It Is In India



  1. Sushil gangal

    February 21, 2017 at 4:31 am

    Hello Sir,

    With due respect, i really appreciate your efforts in this area.

    Myself Sushil and i am staying in Pimple Saudagar,Pune. I was facing similar issue in my society about house and Society waste four years back.

    Then i realised about importance about the waste management in my own society. Since then, i am continuously working in this area and now i am generating manure from Green waste .

    With the help of Housekeeping staff, we are putting all green waste from house and Garden into one particular area. Then on daily basis, i put Cow Dug and water into Green waste. After One/two months, that waste turn into useful manure.

    Now my Society is capable to generate their own manure. We don’t required to buy mud from outside.


    • Rupali Malokar Asare

      May 2, 2017 at 10:50 pm

      Rupali Asare

      नमस्ते सर,
      हमे बहुत गर्व है की आपके जैसे महानेता इस अभियानमे शामिल है। मैं अपनी कॉलोनी में ये मशीन लगाना चाहती हूँ। पर एरिया के लोग canvence नहीं हो रहे। फिर भी कोशिश कर रहे हू। पर 1969 पे coll conect नहीं होती। कुछ obtion दे पाएंगे। धन्यवाद सर।

    • Reena

      September 4, 2017 at 7:42 am

      I started a compost bin a week ago and have decided to give up because I saw mosquitoes around it t8day morning.i don’t want to breed mosquitoes. If you can ket me know What to do to avoid mosquitoes I would be willing to start again. I put soil on it. I don’t our cooked food or Non veg items. I live in Pune.

    • Gauri

      November 2, 2017 at 11:42 am

      Give your cell phone number. I want to call you. I live in this area only. I’m interested in this project.

  2. Ashish

    March 1, 2017 at 3:35 am

    Most of educated people understand the concept of dry and wet waste. But problem is with execution.
    Government is spending lot on advertisement about teaching the same concept peole studies in their school book. Along with it government should be telling from where we can buy economical compost making machine or make it available at some government offices.

  3. Manoj goenka

    March 1, 2017 at 12:16 pm

    I have contacted 1969 help line number for making compost at home, they referred me a web site http://www.wastemanagementcorporation.com which does not exists, how we can know procedure to make compost at home.

  4. vandana

    March 10, 2017 at 6:20 am

    Good idea, bad implementation. As usual. How would I go about it? Simple…make all hotels and super markets sell chopped vegetables. So the person who buys chopped vegetable would get it at concessional rate, when compared to those who buy it without chopping. The vegetables selected would be freshly chopped. Government would offer subsidy for installing the compost converting unit at such places…i.e., hotels, and super markets. These people would end up employing people for chopping vegetables, plus ensuring that organic waste in the city is minimized. It should also be possible to order such chopped vegetables from such parties. Effectively, compost generation would be more or less centralized.

  5. Sunil Kapoor

    March 12, 2017 at 9:57 am

    I know in person so many people who are interested in compost making machine, however, there is no information available. It would fail the usefulness of this initiative if this information is not shared.

  6. राजेश मोदी

    March 14, 2017 at 6:20 am

    आपके helpline नम्बर 1969 पर कई बार बात करने की कोशिश की,लेकिन कोशिश बेकार गयी
    मैं काम्पोस्ट मशीन को अपने apartment मे प्रयोग मे लाना चाहता हूँ
    राजेश मोदी

    • Anu kapoor

      May 14, 2018 at 5:30 pm

      You can contact us at 8810548501 for composting machine.

  7. Geeta

    March 15, 2017 at 10:58 am

    I tried to call 1969 it’s just keep on repeating dose not give any information where to buy the compost bin

  8. Pankaj Kapoor

    March 19, 2017 at 4:29 am

    I am living in Ghaziabad in a Housing Society of almost 850-900 families already staying there.. I need to know where can I get a COMPOST MAKING machine that can cater to the demand of our society, n what will be the price of it.. Can I get any contact number of the Right Person to talk about this..!!!


      May 4, 2017 at 12:04 am

      Pl contact on 8800622960

    • Shruti

      July 7, 2017 at 4:18 pm

      mahabhaga.com gives full solution. Please take time to check.

    • Shruti

      July 7, 2017 at 4:20 pm

      Please visit mahabhaga. com . They have solutions.

  9. Sukhdev Singh

    April 3, 2017 at 4:37 am

    Idea is good and being advertised a lot but could any body tell me the name of agencies (Govt or Private) engaged in manufacturing of Compost Making Machines please. Many people want to convert their waste into compost and keep the environment clean but we are finding adds only no practical sollutions

    • Shruti

      July 7, 2017 at 4:16 pm

      Please try to look up mahabhaga compost maker.

  10. Abubakr

    April 4, 2017 at 7:26 am

    Very good initiative…. But you have to also make it available easily for common people and make it available in vegetable market and similar type of markets

  11. Manjiri

    April 6, 2017 at 4:10 am

    Swaccha Bharat is the most basic but still neglected area. To start Be convienced to separate vegetable waste from your household. educate society members ,create manure area,collect dry vegetable waste and not cook remains,process as per norms,divide responsibility with retired and young members. Plant useful plants and use manure. Please keep seed bank dabbas to collect seeds in fruits and vegetables eaten and replant seeds.Ths will give lot of joy and happiness as you witnessbwonders of nature.
    Any help please contact.Do not depend on govt agency,take your first step today…All the best….

  12. Trupti Ghugare

    April 8, 2017 at 10:42 am

    Respected sir,
    Very glad to see this initiative from govt of India.I am also running a NGO name SREESHTI, Jaipur . We have submitted a project on composting .if possible please provide us the source were we can submit the project .

  13. Somnath Vairagade

    April 12, 2017 at 4:42 am

    Hi guys…..,
    Is there anyone who can suggest me the helpline for compost bin under compost banao compost apnao scheme (Swachha Bharat Mission)…….?

  14. Satyendra Pahariya

    April 20, 2017 at 8:48 am

    We have a RWA by name Harmony Apartment Owners Welfare Society in Jaipur. We want a formal training/guidance to use veg. Garbage into compost. Is it possible ?


    May 7, 2017 at 3:59 pm


  16. Nidhi

    May 8, 2017 at 7:06 am

    Hi I m from Delhi..I always wanted this kind of process at home & this mission gave me the right direction…thank u..

  17. Nidhi

    May 8, 2017 at 7:12 am

    Hi I m from Jaipur.i always wanted such kind of process to reuse our kitchen Waste and yr mission gave me the right direction…thank u sir…

  18. khushi singh

    May 16, 2017 at 1:53 pm

    hi i am khushi and i am a student of 10 .sir i really appreciate your advertisement and your work.

  19. Suresh chandra

    May 18, 2017 at 12:27 pm

    I am interested to know as does it work and to sell the manure made out of waste.pls help getting correct info and training.

  20. Dr Amiya Kumar Sahu

    May 28, 2017 at 11:49 am

    It is very fancy idea, and ornamental advertisement. You can not solve the waste problem by this idea, nor achieve Swatch Bharat Mission. There are many things to do in the waste stream. Yes Awareness and Education is must.

  21. Sunil panwar

    May 31, 2017 at 3:41 pm

    क्या मैं यह काम कमर्शियल तरीके से कर सकता हूं इसके लिए गवर्नमेंट क्या सपोर्ट करेगी और यह खाद वापस कितने में बिक सकती है इसके लिए मशीनरी कितने की आएगी कृपया मुझे इसके बारे में पूरी जानकारी देने का कष्ट करें नाम सुनील पवार
    मेरा मोबाइल नंबर 9950120999
    मेरी ईमेल ID yeshipanwar@gmail.com

  22. Mujyaba

    June 15, 2017 at 9:47 pm

    Dear Sir,
    I am Mujtaba Bashir from Srinagar jammu and kashmir.
    Happy for such a good step ,as per SBM guidelines it is mandatory for all the Urban and Rural Authorities to prepare a DPR for its implementation.
    This mission started from 2014 but unfortunately till date no such activity has been implemented in Jammu and Kashmir.
    As Central govt. has allotted a good amount of fund for implementation of Solid Waste Management both in Urban and Rural areas to every state .i don’t understand why jk govt has not started till date .

  23. Uma Shankar singh Rajpoot

    June 17, 2017 at 11:58 am

    Hi sir
    I am catering assistant in jawahar Navodaya vidyalaya chitradurga, karnataka,(a free residential govt school for rural talented children) and running a govt mess of 500 children now I want free or subsidiary composed machine could you please help me

  24. vishal

    July 7, 2017 at 4:06 pm

    Mahabhaga have good machines for compost making. check them out.

  25. संदीप मोरे

    July 29, 2017 at 11:08 am

    ऊपर के सब लोगो की तरह मुझे भी कम्पोस्ट खत मे रुचि है लेकिन मुझे भी 1969 पर अच्छी तरह से जानकारी नही मिली अगर कम्पोस्ट खाद कैसे बनता है उसकी मशीन कैसी होती है, कितना खचाॅ आता है, क्या प्रोसिजर है? वो अगर उपलब्ध करवाएंगे तो अमिताभ बच्चन जैसे बड़े कलाकार की ये जाहीरात कुछ फायदा कर पायेगी स्वता अभियान मे

  26. Sheilesh c Sabnis

    August 4, 2017 at 8:06 am

    We are interested in compose please let us know proces it’s a good initiative but without proper information we will not be able to execute

  27. Sheilesh c Sabnis

    August 4, 2017 at 8:07 am

    We are interested in making compose please let us know proces it’s a good initiative but without proper information we will not be able to execute

    • Hansraj

      August 24, 2018 at 5:23 pm

      This can be done at home only with basic things like Bins with small holes all around and you would need dry leaves or remix powder for the process

  28. muskan

    August 22, 2017 at 1:12 pm

    There are so many organic waste convertors in the market like smart bin etc for household waste generation. For hotels etc they can implement / use large scale organic waste convertors like RNATURE, Greenviron OWC etc.

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