President Ram Nath Kovind hailed Amitabh Bachchan's contribution towards the Swachh Bharat Abhiyan, citing that the commercials featuring the actor have influenced crores of people to build and use toilets
The number of people defecating in the open has reduced from 55 crores in May 2014 to 35 crores in May 2017. Still concerns persist that despite new toilets being constructed under the Swachh Bharat Abhiyan, that these are not being used
The actor, who was speaking at the launch of Season 4 of NDTV-Dettol Banega Swachh India, believes that the first step of community participation is to teach children about cleanliness from a very young age
Urban India is the third largest generator of waste in the world and only 12% of this waste is treated. Recognising this problem, NDTV-Dettol Banega Swachh India has called on individuals to segregate and compost their waste
As India celebrates the birth anniversary of Mahatma Gandhi and also of the country's ambitious cleanliness drive, actor Amitabh Bachchan said the key to solving the problem of sanitation is every individual's responsibility.
The key takeaway of the Banega Swachh India Cleanathon was that making India clean cannot be the job of the government alone, the onus has to be on the citizens to ensure that cleanliness efforts can be sustained and more importantly we need to stop dirtying the country in the first place.