New Delhi: #BeatPlasticPollution challenge that has been initiated by UN Environment ahead of 45th World Environment Day celebrations is taking the internet by storm. People from all walks of life are joining the campaign and are helping to reduce the plastic load, latest being Lewis Pugh, UN Environment Patron of the Oceans who has taken the pledge to ditch the use of plastic bottles from his life.
Through a video message, Lewis said,
Did you know that every single minute of every day, at least a million of plastic bottles are purchased around the world? Imagine – a million, every single minute! These plastic bottles end up in the oceans, they are high up in the Artic, down in the Antarctica, beaches all over the world.
Telling how plastic is harming the planet, he further said,
When the plastic breaks down into little pieces, birds eat them, fish eat them and when we eat fish, we are also getting plastic inside ourselves. This single-use plastic is having a devastating impact on our planet and oceans. So, what you can we do – instead of using a plastic bottle, just use a reusable one, which can be used 100 times. So, this world environment day, I urge everyone to beat plastic pollution by ditching the use of one single-use plastic from their life.
Lewis Pugh further nominated Environmentalist Afroz Shah with whom he cleaned-up Versova Beach back in 2016 and helped in the removal of removed 1.7 million kilograms of trash from the beach, Catherine McKenna, Minister of Environment & Climate Change Canada and Michael Gove, Secretary of State for Environment, Food and Rural Affairs of the United Kingdom.
Watch Lewis Pugh’s Message
For World Environment Day I’m out to #BeatPlasticPollution with @UNEnvironment by refusing single-use plastic bottles! @cathmckenna, @michaelgove, and @AfrozShah1 TAG, YOU’RE IT! pic.twitter.com/HMkTYXvb4E
— Lewis Pugh (@LewisPugh) May 29, 2018
In India, the #BeatPlasticPollution challenge has found its takers in celebrities like Alia Bhatt, Dia Mirza to name a few.
