New Delhi: It is late in the evening when Pinki reaches home. Instead of heading straight to the washroom to clean her hands, she decides to go to bed. A little later, she finds herself in a strange world, talking to strange things. She soon realises these things are germs and she is in their world.
“My mom was right,” she thinks. “She warned me about the importance of hygiene. If kids like me don’t take it seriously, germs will definitely attack.”
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Just then, Shaktiman and Saabu make a grand appearance. They are here to teach Pinki a valuable lesson about hygiene.
“When you wash your hands with soap and water,” Shaktiman explains, ” germs won’t stand a chance!”
Saabu chimes in, “It takes just 20 seconds and it can keep you healthy forever.”
Welcome to the world of Chacha Chaudhary! Remember these famous comic book characters? Here, in our ‘Dettol Superhero’ comic books, they are the hygiene superheroes spreading awareness about handwashing. ‘Dettol Superhero’ comic books are conceptualised by Banega Swasth India and published by Diamond Comics.
The story, titled “Swachhta Ghar Mein”, focuses on healthy habits and hygiene at home. It provides instructions on the right way to wash hands and maintain personal hygiene. Stories revolve around interactions between children and hygiene superheroes in various settings such as home, neighbourhood, and schools.
“Swachh rahoge toh swasth rahoge,” the hygiene superheroes heroes conclude, leaving behind a valuable moral for everyone to remember.
Watch: Reckitt’s Dr Jyotsna Sistla On Initiating A Comic Book On Health And Hygiene
NDTV – Dettol have been working towards a clean and healthy India since 2014 via the Banega Swachh India initiative, which is helmed by Campaign Ambassador Ayushmann Khurrana. The campaign aims to highlight the inter-dependency of humans and the environment, and of humans on one another with the focus on One Health, One Planet, One Future – Leaving No One Behind. It stresses on the need to take care of, and consider, everyone’s health in India – especially vulnerable communities – the LGBTQ population, indigenous people, India’s different tribes, ethnic and linguistic minorities, people with disabilities, migrants, geographically remote populations, gender and sexual minorities. In wake of the current COVID-19 pandemic, the need for WASH (Water, Sanitation and Hygiene) is reaffirmed as handwashing is one of the ways to prevent Coronavirus infection and other diseases. The campaign will continue to raise awareness on the same along with focussing on the importance of nutrition and healthcare for women and children, fight malnutrition, mental wellbeing, self care, science and health, adolescent health & gender awareness. Along with the health of people, the campaign has realised the need to also take care of the health of the eco-system. Our environment is fragile due to human activity, which is not only over-exploiting available resources, but also generating immense pollution as a result of using and extracting those resources. The imbalance has also led to immense biodiversity loss that has caused one of the biggest threats to human survival – climate change. It has now been described as a “code red for humanity.” The campaign will continue to cover issues like air pollution, waste management, plastic ban, manual scavenging and sanitation workers and menstrual hygiene. Banega Swasth India will also be taking forward the dream of Swasth Bharat, the campaign feels that only a Swachh or clean India where toilets are used and open defecation free (ODF) status achieved as part of the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi in 2014, can eradicate diseases like diahorrea and the country can become a Swasth or healthy India.
