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Campaign Ambassador Amitabh Bachchan Kicks Off Banega Swasth India Season 8

Campaign Ambassador talks about the learning from the COVID-19 pandemic and the importance of ‘leaving no one behind on NDTV Banega Swasth India 12-hour #SwasthyaMantra telethon held on October 3

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Campaign Ambassador Amitabh Bachchan Kicks Off Banega Swasth India Season 8

New Delhi: “Only a healthy India can be a prosperous India,” said Banega Swasth India Campaign Ambassador Amitabh Bachchan as he kicked off the 12-hour Swasth Bharat, Sampurna Bharat telethon. NDTV – Dettol have been working towards a clean and healthy India since 2014 via Banega Swachh India initiative, which is helmed by Mr Bachchan. The season 8 of the campaign aims to highlight the inter-dependency of humans and the environment, and of humans on one another with the focus on One Health, One Planet, One Future – Leaving No One Behind.

In the last 8 years, along with NDTV and Reckitt, we have been focusing on the importance of sanitation and hygiene, and health. We started by talking about why a clean nation was an important goal, and now we will focus on why a healthy future is depended upon this foundation, Mr Bachchan said as he underlined the agenda for Season 8.

He further highlighted that the biggest lesson from the COVID-19 crisis is that health is the biggest gift of all, which we can also pass it on to others.

Two years ago, what began as a respiratory disease in a small part of the world, has today caused a global pandemic. Our world has changed completely forever, it is not the same world we know anymore. Everyone knows the saying – health is wealth, Mr Bachchan said at the telethon.

Furthermore, Mr Bachhan said that health is not only our future, but also the foundation of a prosperous India. He said,

We as a nation can only thrive when everyone has equal access to cleanliness and sanitation, nutrition, technology, clean environment, and affordable healthcare. We will have to help each other, especially the most vulnerable communities. We need to bring the LGBTQ community, pregnant and lactating mothers, children and tribal population together. We can not leave anyone behind. This is the Sustainable Development Goal, that we aim to achieve by 2030.

Mr Bachchan also noted the challenges to achieve this goal. He explained,

As per a recent survey, India’s poverty has doubled in number, as 3.2 crore people have slipped down from the middle class. In rural India, average household income has reduced by 75 per cent and debt has increased. Due to this, many families and children have become hungry and homeless. For example, in Uttar Pradesh, more than 4 lakh children are malnourished and the Anganwadis that can take care of them are closed due to COVID-19.

Mr Bachchan says that COVID-19 has taught us that we need to work together.

It is necessary for the government to improve the status of healthcare facilities and nutrition. At the same time, as citizens we need to take care of ourselves and pay attention to our health. We need to inculcate habits with which we receive good nutrition and live hygienically. These will be the first few steps towards staying healthy. If we don’t take care of ourselves, it leads to an added expense on diseases.

Even before this pandemic, health issues used to cause a 15 per cent decline in the global GDP, MR Bachchan pointed out.

In a positive news, he said, in the UN Sustainable Development Goals’ global index, India has improved its ranking in almost all the indices.

NDTV – Dettol have been working towards a clean and healthy India since 2014 via the Banega Swachh India initiative, which is helmed by Campaign Ambassador Amitabh Bachchan. The campaign aims to highlight the inter-dependency of humans and the environment, and of humans on one another with the focus on One Health, One Planet, One Future – Leaving No One Behind. It stresses on the need to take care of, and consider, everyone’s health in India – especially vulnerable communities – the LGBTQ populationindigenous people, India’s different tribes, ethnic and linguistic minorities, people with disabilities, migrants, geographically remote populations, gender and sexual minorities. In wake of the current COVID-19 pandemic, the need for WASH (WaterSanitation and Hygiene) is reaffirmed as handwashing is one of the ways to prevent Coronavirus infection and other diseases. The campaign will continue to raise awareness on the same along with focussing on the importance of nutrition and healthcare for women and children, fight malnutrition, mental wellbeing, self care, science and health, adolescent health & gender awareness. Along with the health of people, the campaign has realised the need to also take care of the health of the eco-system. Our environment is fragile due to human activity, which is not only over-exploiting available resources, but also generating immense pollution as a result of using and extracting those resources. The imbalance has also led to immense biodiversity loss that has caused one of the biggest threats to human survival – climate change. It has now been described as a “code red for humanity.” The campaign will continue to cover issues like air pollutionwaste managementplastic banmanual scavenging and sanitation workers and menstrual hygiene. Banega Swasth India will also be taking forward the dream of Swasth Bharat, the campaign feels that only a Swachh or clean India where toilets are used and open defecation free (ODF) status achieved as part of the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi in 2014, can eradicate diseases like diahorrea and the country can become a Swasth or healthy India.

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