Developing a scalable, replicable model based on the WHO 7-point plan to achieve Net Zero Diarrhoeal Deaths among under-5 children in Uttar Pradesh Lucknow, Uttar Pradesh, India – Business Wire India Reckitt, world’s leading consumer health and hygiene company, launches phase 2 of ‘Dettol Diarrhoea Net Zero’, with the aim to save 100,000 lives. This one-of-a-kind program has been working towards achieving Net Zero Diarrhoeal preventable deaths among under-5 children in Uttar Pradesh. Based on the WHO 7-point plan, the program focuses on raising community awareness and education on prevention, promotion and treatment of diarrhoea in the 25 districts of the state.
6,000 lifesaving Dettol Diarrhoea Net Zero kits, comprising of sanitizers, zinc, ORS and educational material, have been distributed so far to patients under-5 years in Uttar Pradesh to promote healthy hygiene practices, such as hand washing and safe sanitation, along with use of ORS and Zinc and importance of vaccinations for viruses like rotavirus. Culturally adaptable educational music tracks and ‘nukkad nataks’ in local language have also been developed and showcased on-ground to increase access to diarrhoea management knowledge in remote and underserved areas.
In its second year, the program adds districts of Gonda, Balrampur, Sidharth Nagar, Ayodhya, Ambedakar Nagar, Varanasi, Prayagraj, Jhansi, Lalitpur, Hamirpur, Jalaun, and Mahoba in Uttar Pradesh, working on ground with communities. Aligned to the government’s Intensive Diarrhea Control Fortnight (IDFC) program and ‘Dastak’ campaign, Dettol Diarrhoea Net Zero enhances the capacity of caregivers to provide effective prevention, treatment, and management of diarrhoea. The program will train 10,000 additional Gulabi didis to fight against maternal and infant mortality in its second phase. The mission is to address delays in timely identification, treatment, and referral of diarrhoea cases through a model that combines digital, on-ground and blended interventions.
Mr. Gaurav Jain, Executive Vice President, Reckitt – South Asia said,
Uttar Pradesh’s consistent commitment to strengthen its economy by boosting its healthcare inspires us to accomplish more in the state every day. Reckitt has worked with students, teachers, parents, and communities to improve their overall health and well-being over the last eight years, impacting the lives of nearly ten million children. The success of the Diarrhoea Net Zero program in 13 districts has encouraged us to extend our resources and we are thrilled to take the program to 25 districts of the state, ensuring zero diarrhoeal deaths among children under the age of five. With support from the Government of Uttar Pradesh, we will gain momentum and work diligently to create a healthier and brighter future for the children.
Mr. Ravi Bhatnagar, Director, External Affairs and Partnerships, SOA, Reckitt, said,
Reckitt has been a long–term partner for the state of Uttar Pradesh, championing hygiene, health, and sanitation. Aligned to the government’s Intensive Diarrhea Control Fortnight (IDFC) program and ‘Dastak’ campaign, we are consistently engaging with the most remote communities on-ground through art, culture and various educational activities. With the expansion of ‘Diarrhoea Net Zero’, we will empower communities with knowledge and resources to effectively combat everyday challenges that can become long-term health concerns for vulnerable children. We are committed to innovate and implement effective solutions to push towards achieving a net zero future for Diarrhoea.
Continued persistence of the disease has implications on the overall growth and well-being of children, hence, need for a program like ‘Dettol Diarrhoea Net Zero’ that becomes a demonstrable model for the state and country is crucial to reduce diarrhoeal deaths in under-5 children. Since its inception, ‘Dettol Diarrhoea Net Zero’ has focussed on caregivers, with commitment to promoting the WHO 7-point plan for effective diarrhoea management in the communities where it’s needed most. In the past year, 10,000 gulabi didis have been trained and equipped with the right knowledge and tools for effective diarrhoea management. Nutritional rehabilitation centres for children at district hospitals’ pediatric wards, community health centers, primary health centers, sub-centers and nand ghars have also been organized to ensure regular health checkups and follow ups on treatment programs. To keep a check on the quality of water 12,000 households have received water testing kits and 1,18,545 received household visits by healthcare workers to ensure WHO 7 points plan is followed and implemented.
Reckitt* exists to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.
Reckitt is the company behind some of the world’s most recognisable and trusted consumer brands in hygiene, health, and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.
Every day, more than 20 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.
We are a diverse global team of more than 43,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet, and a fairer society. Find out more or get in touch with us at www.reckitt.com.
*Reckitt is the trading name of Reckitt Benckiser group of companies.
(This story has not been edited by NDTV staff and is published from a syndicated feed.)
NDTV – Dettol have been working towards a clean and healthy India since 2014 via the Banega Swachh India initiative, which is helmed by Campaign Ambassador Amitabh Bachchan. The campaign aims to highlight the inter-dependency of humans and the environment, and of humans on one another with the focus on One Health, One Planet, One Future – Leaving No One Behind. It stresses on the need to take care of, and consider, everyone’s health in India – especially vulnerable communities – the LGBTQ population, indigenous people, India’s different tribes, ethnic and linguistic minorities, people with disabilities, migrants, geographically remote populations, gender and sexual minorities. In wake of the current COVID-19 pandemic, the need for WASH (Water, Sanitation and Hygiene) is reaffirmed as handwashing is one of the ways to prevent Coronavirus infection and other diseases. The campaign will continue to raise awareness on the same along with focussing on the importance of nutrition and healthcare for women and children, fight malnutrition, mental wellbeing, self care, science and health, adolescent health & gender awareness. Along with the health of people, the campaign has realised the need to also take care of the health of the eco-system. Our environment is fragile due to human activity, which is not only over-exploiting available resources, but also generating immense pollution as a result of using and extracting those resources. The imbalance has also led to immense biodiversity loss that has caused one of the biggest threats to human survival – climate change. It has now been described as a “code red for humanity.” The campaign will continue to cover issues like air pollution, waste management, plastic ban, manual scavenging and sanitation workers and menstrual hygiene. Banega Swasth India will also be taking forward the dream of Swasth Bharat, the campaign feels that only a Swachh or clean India where toilets are used and open defecation free (ODF)status achieved as part of the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi in 2014, can eradicate diseases like diahorrea and the country can become a Swasth or healthy India.