Most Consumers Will Pay More For Products That Can Be Reused And Recycled, Finds A Survey

New Delhi: More than half of consumers are willing to pay more for sustainable products designed to be reused or recycled, according to a new survey from Accenture. While consumers remain primarily focused on quality and price, 83 per cent believe it is important or extremely important for companies to design products that are meant to be reused or recycled, the findings showed.

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Nearly three-quarters of respondents said they are currently buying more environmentally friendly products than they were five years ago, and 81 per cent said they expect to buy more over the next five years. Jessica Long, Managing Director in Accenture Strategy said,

The shift in consumer buying, with more consumers willing to pay extra for environmentally friendly products, reinforces the need for companies to increase their commitments to responsible business practices.

The results are based on a survey of 6,000 consumers in 11 countries across North America, Europe, and Asia. The survey findings also indicate that consumers believe that the chemical industry, which plays a key role in driving recycled and reusable technologies and materials, lacks concerns about its environmental impact.

Plastics was perceived to be the least environmentally friendly type of packaging, cited by more than three-fourths (77 per cent) of consumers, with paper products perceived to be the most environmentally friendly, cited by 55 per cent of respondents.

Also Read: To Fight Plastic Menace, School Children In Siliguri Organise ‘Unplastic Ploggers Run’ On World Environment Day

NDTV – Dettol Banega Swachh India campaign lends support to the Government of India’s Swachh Bharat Mission (SBM). Helmed by Campaign Ambassador Amitabh Bachchan, the campaign aims to spread awareness about hygiene and sanitation, the importance of building toilets and making India open defecation free (ODF) by October 2019, a target set by Prime Minister Narendra Modi, when he launched Swachh Bharat Abhiyan in 2014. Over the years, the campaign has widened its scope to cover issues like air pollution, waste management, plastic ban, manual scavenging and menstrual hygiene. The campaign has also focused extensively on marine pollution, clean Ganga Project and rejuvenation of Yamuna, two of India’s major river bodies.