New Delhi: India came together to participate in the mega cleanliness and dedicate one hour to cleanliness on October 1, after Prime Minister Shri Narendra Modi initiated a unique clarion call of ’Ek Tareekh, Ek Ghanta, Ek Saath’ under the ongoing ‘Swachhata Hi Seva’ campaign, appealing for one hour of voluntary participation from citizens from 10 a.m. onwards.
Ek Tareekh, Ek Ghanta, Ek Saath campaign is a mega cleanliness drive to mark the celebration of Gandhi Jayanti on October 2. This initiative is a run-up to the ‘Swachhata Pakhwada- Swachhata Hi Seva’ 2023 campaign. PM Modi appealed for one hour of ‘Shramdaan for Swachhata’ at 10 a.m. on October 1 by all citizens. The Prime Minister said that the cleanliness drive will be a Swachhanjali to Mahatma Gandhi on his 154th birth anniversary.
Here’s how the cleanliness drive was marked across India:
Prime Minister Narendra Modi took part in the mega cleanliness drive, saying,
Swachh Bharat is a shared responsibility, and every effort counts.
PM Modi was joined by fitness influencer Ankit Baiyanpuria. Sharing the video from the Swachh Bharat drive, the Prime Minister wrote,
Today, as the nation focuses on Swachhata, Ankit Baiyanpuriya and I did the same! Beyond just cleanliness, we blended fitness and well-being also into the mix. It is all about that Swachh and Swasth Bharat vibe!
Today, as the nation focuses on Swachhata, Ankit Baiyanpuriya and I did the same! Beyond just cleanliness, we blended fitness and well-being also into the mix. It is all about that Swachh and Swasth Bharat vibe! @baiyanpuria pic.twitter.com/gwn1SgdR2C
— Narendra Modi (@narendramodi) October 1, 2023
Union Minister Meenakashi Lekhi participated in ‘Swacchta Abhiyan’ (cleanliness drive) at Ambedkar Basti, in Delhi’s Shahdara. Talking about the drive, Union Minister Lekhi said that the BJP party has consistently worked towards cleanliness and improving sanitation facilities at the Basti.
#WATCH | Union Minister Meenakashi Lekhi says, "We have worked continuously here (Ambedkar Basti) to keep the area clean…" pic.twitter.com/OaHhWBaB6Y
— ANI (@ANI) October 1, 2023
BJP National President JP Nadda visited the Basti and participated in the cleanliness drive. He said,
Many of our workers across the country are participating in the Swacchta Abhiyan. Today I have come to Ambedkar Basti to participate in the Swacchta Abhiyan and I am happy to be here. I am sure this Swachhata Abhiyan, a vision of Mahatma Gandhi, will be carried forward with the same energy.
Participating in Swachhata Abhiyan under #SwachhataHiSeva campaign in New Delhi. https://t.co/CWGbu3XFi8
— Jagat Prakash Nadda (@JPNadda) October 1, 2023
Maharashtra Chief Minister Eknath Shinde participated in the ‘Swachhata Hi Seva’ programme organised by Brihanmumbai Municipal Corporation (BMC) at Girgaon Chowpatty, Mumbai and interacted with children in the area.
१-१०-२०२३ ???? गिरगाव चौपाटी, मुंबई 'स्वच्छता पंधरवडा : एक तारीख – एक तास कार्यक्रमातून लाईव्ह https://t.co/ZdS5Dn9AwX
— Eknath Shinde – एकनाथ शिंदे (@mieknathshinde) October 1, 2023
Maharashtra Deputy Chief Minister Devendra Fadnavis attended ‘Swachhata Abhiyan’ programme at Sewri, Mumbai.
Maharashtra Deputy CM Devendra Fadnavis attends 'Swachhata Abhiyan' program in Mumbai pic.twitter.com/Ne3QGLoZcH
— ANI (@ANI) October 1, 2023
Gujarat Chief Minister Bhupendra Patel participated in ‘Swachhata Abhiyan’ (cleanliness drive) in Ahmedabad. He was seen cleaning the society area loathed with bags of plastic and other solid waste material.
#WATCH | Gujarat CM Bhupendra Patel participates in 'Swacchta Abhiyan' (cleanliness drive) in Ahmedabad. pic.twitter.com/yVCGXP6xU3
— ANI (@ANI) October 1, 2023
Uttar Pradesh Deputy Chief Minister Bhupendra Singh Chaudhary participated in the cleanliness drive organised at Harijan Primary School, Alam Nagar, Lucknow. On the occasion, the Deputy CM also paid tribute to the architect of the Constitution, ‘Bharat Ratna’ Dr. Bhimrao Ambedkar, by garlanding his statue.
देश के यशस्वी प्रधानमंत्री श्री @narendramodi जी के उत्कृष्ट मार्गदर्शन में देश व प्रदेशवासियों ने स्वच्छता को शिष्टाचार से आत्मीकरण किया है।
आज इसी के दृष्टिगत हरिजन (अनु०) प्राइमरी पाठशाला, आलम नगर, लखनऊ में आयोजित स्वच्छता अभियान में शामिल होकर श्रम दान किया तथा "स्वच्छ… pic.twitter.com/iWSkx0f4vf
— Bhupendra Singh Chaudhary (@Bhupendraupbjp) October 1, 2023
In Bihar, BJP leader Ravi Shankar Prasad participated in the cleanliness drive organised under the ‘Swachhata Hi Seva’ campaign in Patna.
#WATCH | Bihar | BJP leader Ravi Shankar Prasad participates in the cleanliness drive organised under the 'Swachhata Hi Seva' campaign in Patna pic.twitter.com/JewuXQjAbz
— ANI (@ANI) October 1, 2023
In Gujarat, Union Home Minister Amit Shah participated in the ‘Shramdaan for cleanliness’ programme under the ‘Swachhata Hi Seva’ campaign in Ahmedabad. Talking about the initiative by the Prime Minister, the Union Minister said,
Prime Minister Modi ji is doing a great job of converting all the countrymen with Gandhiji’s ideas of cleanliness and converting ‘cleanliness’ into their lifestyle and values.
#WATCH | Gujarat: Union Home Minister Amit Shah participates in the 'Shramdaan for cleanliness' program under the 'Swachhata Hi Seva' campaign in Ahmedabad. pic.twitter.com/cNsQXZlHUO
— ANI (@ANI) October 1, 2023
Minister for Railways, Communications, Electronics & Information Technology Ashwini Vaishnaw participated in the ‘Swachhata Hi Seva’ campaign in Haryana’s Gurugram.
#WATCH | Union Minister Ashwini Vaishnaw participates in the 'Swachhata Hi Seva' campaign in Haryana's Gurugram. pic.twitter.com/9w4yPNVdz9
— ANI (@ANI) October 1, 2023
‘Ek Tareekh, Ek Ghanta, Ek Saath’ campaign was marked by the Department Of Agriculture and Farmers Welfare, in Shaheedi Chowk, Kathua.
Renowned sand artist Sudarsan Pattnaik created a beautiful sand art showcasing ‘Swachhata Hi Seva’ campaign, at Puri Beach.
My SandArt with message #SwachhataHiSeva at Puri beach in Odisha. pic.twitter.com/nxyDo2GuDE
— Sudarsan Pattnaik (@sudarsansand) October 1, 2023
Here is how the Cantonment Board under the administrative control of the Ministry of Defence marked the ‘Ek Tareekh, Ek Ghanta, Ek Saath’ campaign.
Special Cleaning drive conducted during Ek Tareekh, Ek Ghanta, Ek Saath on 01.10.2023.@pddecc pic.twitter.com/ixmFN2H28K
— CANTONMENTBOARD MHOW (@Cantboard_Mhow) October 1, 2023
Vice Chairman, All India Council for Technical Education (AICTE) & Chief Innovation Officer, Dr Abhay Jere, marked ‘Swachhata Hi Seva’ campaign.
“Ek Tareekh Ek Ghanta Ek Saath”
Let’s make this cleanliness drive a routine to keep our surroundings clean and make India a cleaner and healthier place to live .#SwacchtaHiSeva @PMOIndia @EduMinOfIndia @AICTE_INDIA pic.twitter.com/5DrOYK9Jm2— Dr. Abhay Jere (@abhayjere) October 1, 2023
The Department of Agriculture, Cooperation and Farmers Welfare participated in the ‘Swachhata Hi Seva’ campaign, by cleaning the glass windows of the Small Farmers Agribusiness Consortium (SFAC) building.
The glass windows of the first floor of the SFAC building were cleaned thoroughly by the DA&FW officials for the Ek Tareekh, Ek Ghanta, Ek Saath Initiative under the #SwachhataHiSeva campaign. #agrigoi #SwachhBharat #GarbageFreeIndia #SwachhataBhiSwasthyaBhi pic.twitter.com/Zil0cI5hMO
— Agriculture INDIA (@AgriGoI) October 1, 2023
Swachata ke liye shramdaan was conducted by Jawahar Navodaya Vidyalaya, Mysore District, Karnataka.
Let's come together and join nationwide cleanliness campaign #SwachhataHiSeva for a cleaner & greener India. "Ek Tareekh, Ek Ghanta, Ek Saath"
SWACHHATA KE LIYE SHRAMADAN Conducted by #JNVMYSORE@PMOIndia @TGopalakrishana@CvShanthy65987 @CommissionerNVS
@NVSHqNoida
@NvsHyd pic.twitter.com/0Mpzw0GVlb— PM SHRI SCHOOL JAWAHAR NAVODAYA VIDYALAYA MYSURU (@JnvMysuru) October 1, 2023
Member Admin of Central Board of Indirect Taxes and Customs and Special Secretary Alok Shukla and a team of officers along with local residents participated in cleaning Urkaliar River in Shillong.
एक घंटा स्वच्छता के लिए!
Member Admin and Special Secretary Sh. Alok Shukla along with Chief Commissioner @cgstcusgau Ms. Bandana Deori, team of officers from zone and DRI along with local residents participated in cleaning Urkaliar River in Shillong. #SwachhataHiSeva pic.twitter.com/8cHppzMEeq
— CBIC (@cbic_india) October 1, 2023
Indian Air Force Air Chief Marshal VR Chaudhari took part in cleanliness activities near Air Headquarters-Vayu Bhawan in New Delhi.
Indian Air Force chief Air Chief Marshal VR Chaudhari takes part in #cleanliness activities near Air Headquarters-Vayu Bhawan in New Delhi.
Senior officers of @IAF_MCC and air warriors also take part in #CleanlinessCampaign #EkTareekhEkGhanta #SwachhataHiSeva… pic.twitter.com/QZR3maSAgv
— All India Radio News (@airnewsalerts) October 1, 2023
Also Read: Indian Swachhata League Kicks Off With Over 4,000 City Teams Joining Cleanliness Crusade
NDTV – Dettol have been working towards a clean and healthy India since 2014 via the Banega Swachh India initiative, which is helmed by Campaign Ambassador Amitabh Bachchan. The campaign aims to highlight the inter-dependency of humans and the environment, and of humans on one another with the focus on One Health, One Planet, One Future – Leaving No One Behind. It stresses on the need to take care of, and consider, everyone’s health in India – especially vulnerable communities – the LGBTQ population, indigenous people, India’s different tribes, ethnic and linguistic minorities, people with disabilities, migrants, geographically remote populations, gender and sexual minorities. In wake of the current COVID-19 pandemic, the need for WASH (Water, Sanitation and Hygiene) is reaffirmed as handwashing is one of the ways to prevent Coronavirus infection and other diseases. The campaign will continue to raise awareness on the same along with focussing on the importance of nutrition and healthcare for women and children, fight malnutrition, mental wellbeing, self care, science and health, adolescent health & gender awareness. Along with the health of people, the campaign has realised the need to also take care of the health of the eco-system. Our environment is fragile due to human activity, which is not only over-exploiting available resources, but also generating immense pollution as a result of using and extracting those resources. The imbalance has also led to immense biodiversity loss that has caused one of the biggest threats to human survival – climate change. It has now been described as a “code red for humanity.” The campaign will continue to cover issues like air pollution, waste management, plastic ban, manual scavenging and sanitation workers and menstrual hygiene. Banega Swasth India will also be taking forward the dream of Swasth Bharat, the campaign feels that only a Swachh or clean India where toilets are used and open defecation free (ODF) status achieved as part of the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi in 2014, can eradicate diseases like diahorrea and the country can become a Swasth or healthy India.