New Delhi: Bengaluru which was once known as the lake city, today it is known for its dying and polluted lakes. In order to rejuvenate garden city’s beauty, the Chinese smartphone giant – Xiaomi India has come forward with a unique campaign that will give a better push to Prime Minister Narendra Modi’s Swachh Bharat Abhiyan. Make way for Xiaomi Redmi Note 4 Lake blue edition, priced at Rs 12,999, the smartphone will help in restoring glory to Bengaluru’s Kempambudhi Lake. This big step has been taken by Xiaomi as a part of its ‘Wake the Lake’ project in India, under this campaign, part of the proceeds from the sale of each device will go to support initiatives under the Swachh Bharat Abhiyan.
‘Wake the Lake’ Project Aims To Push Swachh Bharat Abhiyan In Bengaluru
Xiaomi India aims to give a push to Bengaluru’s ongoing Swachh Bharat Abhiyan, the city in the recent Swachh Rankings saw a drastic downfall, with an abysmal rank of 210 among 434 cities. The drop is drastic, since, in 2016 Bengaluru was at 38th position and in 2015 it was the 7th cleanest city.
The cleanup project by Xiaomi India will be initiated with the support of Bruhat Bengaluru Mahanagara Palike (BBMP) with the objective to cleanup the dying lake completely.
Speaking at the launch of the new Redmi Note 4, Manu Kumar Jain, Vice President at Xiaomi and Managing Director at Xiaomi India said: We are a company that believes in giving back to the community. Water bodies have been the source of water for ages for people of Bengaluru but over the past decade, these water bodies have been facing the serious threat. To show our concern for the cause we are taking up the maintenance of Kempambudhi here. To commemorate this cause, we are launching Redmi Note 4 Lake blue edition which would further contribute to this cause.
The company claims that Xiaomi Redmi Note 4 is one of the bestselling devices for the company, around five million units of the smartphone were sold in India within six months of its launch. With the new variant of the same phone, the company aims to achieve high sales that will help the cause of Swachhta.