New Delhi: To fight the age old practice of open defecation in rural parts of the country, the Ministry of Drinking Water and Sanitation (MoDW&S) has instituted a unique competition ‘Swachh Sundar Shauchalaya Contest’ (Clean Beautiful Toilet Contest) wherein households will be awarded on the basis of having the most decorated and well maintained toilet. The competition aims to promote toilet usage, and mobilise rural households to beautify their toilets. For one month (January 1 – January 31), households in rural areas of the country will paint and decorate their toilets and compete to secure top position.
This January, showcase your creativity while spreading the message of #Swachhata. Decorate your #toilets and stand a chance to win the Swachh Sundar Shauchalaya contest. Share your images with us using #MyIzzatGhar.
know more: https://t.co/G2pnU4dhR1 pic.twitter.com/fDyNGxwHUv
— Swachh Bharat (@swachhbharat) January 3, 2019
Toilet owners can redecorate their toilet by painting murals, imbibing local art, incorporating Swachh Bharat Mission messages and logo. The district administrations have been told by the ministry to create awareness about the campaign.
Participants can share pictures of their beautified toilets on social media – twitter and facebook, with the hashtag #MyIzzatGhar and encourage others to participate in the campaign.
Swachh Sundar Shauchalaya Contest: How To Participate
Each district has to upload five best photographs of painted toilets. All the states need to submit their nomination on the government portal latest by February 10. An evaluation committee set up by the Ministry will judge and come up with the list of awardees. While individual households will get awards for innovative paintings, districts will be rewarded for getting maximum number of toilets painted.
Districts Gear Up For The Swachh Sundar Shauchalaya Contest
Districts across the country have already started the process of beautification for the challenge. To name a few, in Pune’s Gotondi village, the lady sarpanch took the brush and painted swachh bharat mission’s logo on a toilet.
— DWSM PUNE SBM-G (@dwsm_pune) January 3, 2019
While discussing Karnataka’s open defecation free (ODF) journey on a television show, state’s Swachh Bharat Mission (Gramin) officials broke the news of the contest. With social media as its tool, Department of Rural Development and Panchayat Raj of the state is creating awareness about the contest.
ಸ್ವಚ್ಛ ಸುಂದರ ಶೌಚಾಲಯ ಸ್ಪರ್ಧೆ
ಜನವರಿ 1ರಿಂದ 31ರವರೆಗೆ ನಡೆಯುತ್ತಿದೆ. ಗ್ರಾಮ ಪಂಚಾಯಿತಿ, ತಾಲೂಕು ಪಂಚಾಯಿತಿ, ಜಿಲ್ಲಾ ಪಂಚಾಯಿತಿ ಹಾಗೂ ವೈಯಕ್ತಿಕ ಕುಟುಂಬಗಳು ಈ ಸ್ಪರ್ಧೆಯಲ್ಲಿ ಭಾಗವಹಿಸಿ ಬಹುಮಾನವನ್ನು ಗೆಲ್ಲಬಹುದಾಗಿದೆ !!!#MyIzzatGhar #SwachhamevaJayate #SwachhSundarShouchalaya pic.twitter.com/z8R9cYB1IG
— Rural Development & Panchayat Raj, Karnataka (@gokRDPR) January 3, 2019
Firozabad in Uttar Pradesh has also started campaigning about the contest via social media. On Wednesday, the district posted a series of guidelines on its twitter handle.
Firozabad District gearing up for Swachh Sundar Shauchalay Campaign #SwachhBharat #SustainedUsage.#MyIzzatGhar #ODF_Quality_Sustainability.@swachhbharat @paramiyer_ @sbmgup @anandshekhar73 @anooptripathi12 @sschauhanetw @TuhinaRoy13 @ToiletSansad pic.twitter.com/EUCyUV9xQN
— Swachh Firozabad (@SwachhFirozabad) January 2, 2019
With people all over India prepping for the contest, we wait to see the pictures of the best-judged toilet.
NDTV – Dettol Banega Swachh India campaign lends support to the Government of India’s Swachh Bharat Mission (SBM). Helmed by Campaign Ambassador Amitabh Bachchan, the campaign aims to spread awareness about hygiene and sanitation, the importance of building toilets and making India open defecation free (ODF) by October 2019, a target set by Prime Minister Narendra Modi, when he launched Swachh Bharat Abhiyan in 2014. Over the years, the campaign has widened its scope to cover issues like air pollution, waste management, plastic ban, manual scavenging and menstrual hygiene. The campaign has also focused extensively on marine pollution, clean Ganga Project and rejuvenation of Yamuna, two of India’s major river bodies.