New Delhi: In the run-up to 45th World Environment Day celebrations in India, for which the theme is Beat Plastic Pollution, Union Minister for Environment, Forest and Climate Change, Dr Harsh Vardhan launched the Green Good Deeds Campaign in February with an aim to bring about small behavioural changes in people’s everyday life, thereby making a significant impact on environment’s health. The environment ministry has come up with more than 500 small acts that can help improve the environmental conditions in India and that has been labeled as Green Good Deeds. Now, taking the idea forward, Actor and Swachh Bharat Abhiyan Campaign Ambassador Amitabh Bachchan will be seen sensitising people on doing their bit towards ensuring a better environment.
UN Environment Head Erik Solheim shared the glimpses of Big B preparing up for World Environment Day.
— Erik Solheim (@ErikSolheim) May 31, 2018
In the upcoming promotional video, Amitabh Bachchan will be seen teaching people on the need to reduce the usage of plastic in their daily life.
During the curtain raiser ceremony of World Environment Day in New Delhi, Dr Harsh Vardhan informed everyone that Amitabh Bachchan has given his consent for being the campaign ambassador for Green Good Deeds campaign. He added,
Our ancestors had made protection of environment an integral part of their lifestyle. It was a ‘part-n-parcel’ of our culture – our ancestors worshipped the rivers, air, trees or forests and earth and existed in harmony with the land. If every citizen can pursue at least one green good deed every day, that would be of immense benefit for our future generations.