Banega Swachh India in its third year aims to get the entire nation to come together once again this on October 2, as we observe this Gandhi Jayanti as the Rashtriya Swachhta Diwas with a 12-Hour Cleanathon. A day where we urge all Indians to take up swachhta as their personal responsibility and join our movement. The agenda of the campaign this year is to motivate the masses to clean up India with special focus on 10 iconic locations of India.
The clean-up in Versova beach is one of the biggest initiative undertaken by the residents for the last one year. The drive has made a lot of difference not only to the beach but it has also caught international attention with United Nations Environment Programme supporting it.
It is not just about building toilet and maintaining the toilets but also about what goes under the toilet. Where does the sewage go? Is it going into our rivers? Only 30% of the sewage in Delhi is treated. So we need expertise, technology to build a world class system: Naina Lal Kidwai, Chairperson, India Sanitation Coalition
Highlight of the day so far - this young student epitomised the spirit shown by the young Indians through this Cleanathon.
Actor Dia Mirza is working to make Mumbai's Linking Road plastic free. "It's a huge challenge. But we're tackling it in the following three ways: advocacy; civic and people's management; and by educating people about the harmful effects of plastic." The problem of plastic waste is acute, and it is important for people to understand that it is a deterrent to the health of the people.
Prasoon Joshi who wrote the Banega Swachh India anthem joins the discussion at the Cleanathon. Download the anthem here.
We have started many campaigns to clean up the railways. One such campaign is 'Clean My Coach', where you SMS and someone will come and clean your coach. Someone in half an hour sent SMS four times and the coach was cleaned each time! But why dirty the coach in the first place: Suresh Prabhu, Minister of Railways
Innovative ideas to promote cleanliness, here's one in one of the railway stations that uses iconic Hindi film dialogues to drive the message home.
Gargi Rawat joins in from one of the ten iconic locations that is the focus of the campaign this year, Varanasi. Read more about her account on Varanasi: One Of India's Holiest Cities, Death And Dirt Envelope It.