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People Informed Through Banega Swasth India Campaign In India
Individuals impacted via Banega Swasth India campaign in India
Schools Reached Out To In India Through Dettol School Hygiene Education Programme
Improvement in children on knowledge of handwashing
Appropriate handwashing with soap or handwash removes bacteria, viruses, and other pathogens that can cause diseases like diarrhoea, pneumonia, and respiratory infections.
Here is a step-by-step guide to ideal hand-washing practice.
Handwashing is a simple personal hygiene measure that has historically proved to be effective in reducing the transmission of infections.
Apply soap to cover all surfaces of your hands. Just rinsing hands with water alone is much less effective in reducing germs compared to using soap or handwash.
Rub your hands together to lather. Handwashing is essential because our hands come into contact with countless surfaces, germs, and bacteria every day.
Rub each hand's back with the other palm. Scrubbing hands with soap for at least 20 seconds is essential to effectively kill germs.
Interlace fingers and scrub between them. When people wash their hands, they often miss key areas like the back of the hands, thumbs, and between fingers.
Scrub each thumb using a rotational movement with the opposite hand. Hand sanitizing gels and alcohol-based hand rubs are good alternatives to washing hands with soap and water, but they don’t work as well if your hands are visibly dirty or greasy.
Rub your fingertips against your palm to clean under your nails. Proper handwashing not only protects you from getting sick but also helps to prevent the spread of germs to others, especially in public places.
Rinse your hands well with clean, running water. Promoting and practicing regular handwashing is one of the most cost-effective ways to reduce the spread of infections and improve public health.
Dry your hands thoroughly with a clean, single-use towel. Wet hands transfer germs more easily than dry hands, so drying hands thoroughly after washing is crucial.
Launch of Banega Swachh India campaign with Campaign Ambassador Amitabh Bachchan
Swachh Express flagged off by Kiran Bedi, it travelled to 8 states over 75 days to spread awareness on sanitation
Celebrated Global Hand-washing day with a nationwide painting competition
India’s biggest and most popular sanitation event – 12-Hour Telethon was organized which raised Rs. 281 crores
Campaign Impact: In its first year, Rs 281 crores were raised to build toilets in rural areas
Launch: Amitabh Bachchan Dons The Teachers’s Hat For ‘Swachhta Ki Pathshala’
Banega Swachh India celebrated Global Handwashing Day in India, Pakistan and Bangaladesh
Live coverage of ‘Swachhta Ki Paathshala’ organised by schools across the country
Organised a 12 hour ‘Cleanathon,’ to urge society to come forward & pledge their support for a Swachh India
Impact: A 45-lesson hygiene curriculum & teacher-training module was distributed in 10,000 schools across the country
Launch: The aim was to urge people to take swachhta as their personal responsibility
Amitabh Bachchan laid out the agenda for Season 3, a clean-up of India’s 10 iconic places
Maha-Cleanathon with Devendra Fadnavis & Amitabh Bachchan
From the Golden Temple to the Taj Mahal, the campaign identified the 10 iconic locations for the clean-up
Season 3: October 2 celebrated as Rashtriya Swachhta Diwas with a 12-hour Cleanathon
Banega Swachh India Season 4 Launch: A call to clean, segregate and compost
NDTV Wins Media For Sanitation Award For Banega Swachh India Campaign At Indian Sanitation Coalition-FICCI Awards 2017
Rashtriya Swachhta Diwas celebrated with a 12-hour #Mere10Guz Cleanathon with Amitabh Bachchan
Swachh Hawa (Air) added to the agenda of Banega Swachh India campaign alongwith Swachh Paani (Water) and Swachh Zameen (Land)
Prime Minister Narendra Modi lauds Banega Swachh India’s 12-Hour Cleanathon on Gandhi Jayanti
Season 5 Focussed On Converting Individual Efforts Into Community Actions
Banega Swachh India Season 5 Agenda created – Sanitation, Wash, Air Pollution, Cleanliness, Health and Hygiene
Amitabh Bachchan Lauds 12-Hour ‘Swachh’ Cleanathon At PM Modi’s #SwachhataHiSeva Launch
Amitabh Bachchan Raised The Issue Of Manual Scavenging
Prime Minister Narendra Modi Once Again Lauds NDTV’s Banega Swachh India Campaign
Amitabh Bachchan Launches Banega Swasth India Campaign, Sets The Agenda For The ‘Swachh To Swasth’ Initiative
‘Swasth Kit’, Developed For Distribution Among New Mothers
Banega Swasth India 12-Hour Swasthagraha, A Campaign For A Healthy India With Amitabh Bachchan
At Swasthagraha, Actor Priyanka Chopra Urges People To Make “Little Changes”
Nutrition India Programme, kick-started by Reckitt Benckiser
Three pillars of Season 7 – Health, Hygiene & Sanitation, and Environment
Amitabh Bachchan Salutes Frontline Workers For Their Work During The COVID-19 Pandemic
Looking Back At The Last Few Outbreaks And The Role Of Environment Degradation
Impact of COVID-19 Pandemic On India’s Nutrition Goals
Townhall With Amitabh Bachchan, An Initiative To Thank Covid Heroes For Their Selfless Service During The Pandemic
Agenda Of Season 8: One Health, One Planet, One Future
With The Theme Leaving No One Behind, The Campaign Organised Swasth Bharat, Sampann Bharat Telethon
Vice President Venkaiah Naidu Joined The Telethon And Highlighted The Inter-dependency Of Humans & The Environment
The Campaign Also Looked At The 75 Years Of Health, Nutrition & Hygiene In India
Campaign Marked Independence Day With A Special Episode – Saluting Bharat Ki ‘ASHA’
12-Hour Telethon Organised With The Agenda Of Lakshya Sampoorn Swasthya Ka
Vice-President Jagdeep Dhankhar Compliments NDTV-Dettol For Banega Swasth India Campaign Initiative
Dettol Launches Diarrhoea Net Zero Initiative With The Aims To Achieve Net Zero Diarrhoeal Preventable Deaths In Uttar Pradesh
On World Environment Day, Dettol Launches India’s First Climate Resilient School In Uttarakhand
Independence Day Special: Season 9 Finale Celebrated With Amitabh Bachchan, Union Health Minister Dr. Mansukh Mandaviya And Padma Awardees
Ayushmann Khurrana is the campaign ambassador for NDTV – Dettol Banega Swasth India campaign. He is a creative force – who has single-handedly sparked nationwide conversation about inclusivity, importance of fundamental rights and the need to celebrate freedom of expression. In season 11 of the campaign, the spotlight is on ‘One World Hygiene - Fostering global unity for a healthier tomorrow’.
I congratulate NDTV-Dettol for its campaign Banega Swasth India for being one of India's longest-running public health campaigns.
Self-care is the key. It is linked to the health literacy of people.
It is my good fortune that the responsibility of carrying forward the work done by Amitabh Bachchan, one of the greatest actors of our time, has fallen on my shoulders.
