We, the people of India, will act together, in the shared pursuit of a cleaner and healthier India.
Better health begins with me, and it grows with us.
good hygiene every day, keeping ourselves, our homes, our schools and our surroundings clean, because hygiene is not a habit for some, it is a right for all.
our families and communities from preventable disease through clean hands, clean toilets and healthy habits, and to leave no one behind.
what we know with our families, our neighbours and our communities, and build a Jan Andolan for health
everyone who keeps India healthy, our sanitation workers, our ASHA didis, our teachers, our doctors and nurses, with the dignity and respect they deserve.
not only for longer lives but for every Indian’s life to be lived in good health
our promise of Better Health in More Hands, every day
Every clean hand builds a stronger India. Every sanitized space brings us closer to our dream of a developed nation. From Dus Gaz to Viksit Bharat 2047—the journey starts with you: your family, your school, your street, and your city.
Thank you for being a part of the Dettol-NDTV #IAmTheChange movement. Together, we’re building a healthier, cleaner, and brighter India.
All Toilet Seats, Urinals will be cleaned twice per month
IEC & Key Messaging on Safe Sanitation At school level
Feedback and Validation from School Management
Cycle will repeat after per week as per route plan
Route Plan for Govt Schools
Sanitation Bikes will cover schools
Govt Schools will be covered twice in a month
Ladakh
Delhi
Puducherry
Andaman & Nicobar Island
Manipur
Rajasthan
Uttarakhand
Haryana
Sikkim
Odisha
Chandigarh
Daman
Nagaland
Meghalaya
Jammu & Kashmir
Mizoram
Uttar Pradesh
Children empowered across India
Schools are part of the Dettol Hygiene Curriculum
Handwashing occasions created
Of children reported feeling happier show that hygiene education is not just about health; it’s about confidence and emotional well-being
Ayushmann Khurrana is the campaign ambassador for NDTV – Dettol Banega Swasth India campaign. He is a creative force – who has single-handedly sparked nationwide conversation about inclusivity, importance of fundamental rights and the need to celebrate freedom of expression. In season 11 of the campaign, the spotlight is on ‘One World Hygiene - Fostering global unity for a healthier tomorrow’.
I congratulate NDTV-Dettol for its campaign Banega Swasth India for being one of India's longest-running public health campaigns.
Self-care is the key. It is linked to the health literacy of people.
It is my good fortune that the responsibility of carrying forward the work done by Amitabh Bachchan, one of the greatest actors of our time, has fallen on my shoulders.
Swachhata needs to be everywhere. Campaigns like Banega Swasth India are needed to bring about a change
Launch of Banega Swachh India campaign with Campaign Ambassador Amitabh Bachchan
Swachh Express flagged off by Kiran Bedi, it travelled to 8 states over 75 days to spread awareness on sanitation
Celebrated Global Hand-washing day with a nationwide painting competition
India’s biggest and most popular sanitation event – 12-Hour Telethon was organized which raised Rs. 281 crores
Campaign Impact: In its first year, Rs 281 crores were raised to build toilets in rural areas
Launch: Amitabh Bachchan Dons The Teachers’s Hat For ‘Swachhta Ki Pathshala’
Banega Swachh India celebrated Global Handwashing Day in India, Pakistan and Bangaladesh
Live coverage of ‘Swachhta Ki Paathshala’ organised by schools across the country
Organised a 12 hour ‘Cleanathon,’ to urge society to come forward & pledge their support for a Swachh India
Impact: A 45-lesson hygiene curriculum & teacher-training module was distributed in 10,000 schools across the country
Launch: The aim was to urge people to take swachhta as their personal responsibility
Amitabh Bachchan laid out the agenda for Season 3, a clean-up of India’s 10 iconic places
Maha-Cleanathon with Devendra Fadnavis & Amitabh Bachchan
From the Golden Temple to the Taj Mahal, the campaign identified the 10 iconic locations for the clean-up
Season 3: October 2 celebrated as Rashtriya Swachhta Diwas with a 12-hour Cleanathon
Banega Swachh India Season 4 Launch: A call to clean, segregate and compost
NDTV Wins Media For Sanitation Award For Banega Swachh India Campaign At Indian Sanitation Coalition-FICCI Awards 2017
Rashtriya Swachhta Diwas celebrated with a 12-hour #Mere10Guz Cleanathon with Amitabh Bachchan
Swachh Hawa (Air) added to the agenda of Banega Swachh India campaign alongwith Swachh Paani (Water) and Swachh Zameen (Land)
Prime Minister Narendra Modi lauds Banega Swachh India’s 12-Hour Cleanathon on Gandhi Jayanti
Season 5 Focussed On Converting Individual Efforts Into Community Actions
Banega Swachh India Season 5 Agenda created – Sanitation, Wash, Air Pollution, Cleanliness, Health and Hygiene
Amitabh Bachchan Lauds 12-Hour ‘Swachh’ Cleanathon At PM Modi’s #SwachhataHiSeva Launch
Amitabh Bachchan Raised The Issue Of Manual Scavenging
Prime Minister Narendra Modi Once Again Lauds NDTV’s Banega Swachh India Campaign
Amitabh Bachchan Launches Banega Swasth India Campaign, Sets The Agenda For The ‘Swachh To Swasth’ Initiative
‘Swasth Kit’, Developed For Distribution Among New Mothers
Banega Swasth India 12-Hour Swasthagraha, A Campaign For A Healthy India With Amitabh Bachchan
At Swasthagraha, Actor Priyanka Chopra Urges People To Make “Little Changes”
Nutrition India Programme, kick-started by Reckitt Benckiser
Three pillars of Season 7 – Health, Hygiene & Sanitation, and Environment
Amitabh Bachchan Salutes Frontline Workers For Their Work During The COVID-19 Pandemic
Looking Back At The Last Few Outbreaks And The Role Of Environment Degradation
Impact of COVID-19 Pandemic On India’s Nutrition Goals
Townhall With Amitabh Bachchan, An Initiative To Thank Covid Heroes For Their Selfless Service During The Pandemic
Agenda Of Season 8: One Health, One Planet, One Future
With The Theme Leaving No One Behind, The Campaign Organised Swasth Bharat, Sampann Bharat Telethon
Vice President Venkaiah Naidu Joined The Telethon And Highlighted The Inter-dependency Of Humans & The Environment
The Campaign Also Looked At The 75 Years Of Health, Nutrition & Hygiene In India
Campaign Marked Independence Day With A Special Episode – Saluting Bharat Ki ‘ASHA’
12-Hour Telethon Organised With The Agenda Of Lakshya Sampoorn Swasthya Ka
Vice-President Jagdeep Dhankhar Compliments NDTV-Dettol For Banega Swasth India Campaign Initiative
Dettol Launches Diarrhoea Net Zero Initiative With The Aims To Achieve Net Zero Diarrhoeal Preventable Deaths In Uttar Pradesh
On World Environment Day, Dettol Launches India’s First Climate Resilient School In Uttarakhand
Independence Day Special: Season 9 Finale Celebrated With Amitabh Bachchan, Union Health Minister Dr. Mansukh Mandaviya And Padma Awardees
Launch of Banega Swasth India Campaign Season 10 With One World Hygiene
Ayushmann Khurrana Takes The Legacy Of Amitabh Bachchan Forward, Joins The Initiative of Banega Swasth India as a Campaign Ambassador
Self-Care Kit’ Launched With The Aim To Reduce Anaemia, Malnutrition & Infectious Disease Among Women & Children
“Dettol Hygieia”, A Mobile Game For Hygiene Education Launched
Dettol Hygiene Olympiad 2.0: Inspirational Stories Of The Winners
#BanegaSwasthIndia Telethon Season 11 Launched: A Step Towards ‘One World Hygiene’
Dettol-Banega Swasth India’s Climate Resilient Schools Initiative Was Showcased At COP29
Asia’s First Consent Café Launched At Hornbill Festival 2024
Dettol Banega Swasth India Leads the Way for a Swachh and Swasth Maha Kumbh Mela 2025
Dettol Banega Swasth India’s Whatsapp Bot Debuts At Wef 2025 In Davos
